google0f63ccd64d14aba1.html "The First Bite Is With The Eyes."
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"The First Bite Is With The Eyes."

Updated: Aug 19, 2020

Mmm... I adore this metaphor, and I use it as a positive self-empowerment tool more and more each day.


Think about your favorite dish at your favorite restaurant.

You imagine it between visits and you imagine it to the point of salivation while waiting for it to arrive at your table, after ordering it.

You delay your gratification as you practice patience because you have no choice but to wait - since this really and simply is the quickest way to get your 'fix'.


Now imagine reading the menu at a new restaurant: you imagine what the dishes might look like... You imagine what each ingredient might taste like in this restaurant... You imagine all the ingredients in the description combined, and you imagine what it will look like when the waiter heads towards you and places it in front of you.

Now imagine these possible outcomes:

A: It is beautiful, possibly impressive or at best beyond your expectations.

B: It looks (to put it simply) gross.

“You delay your gratification as you practice patience because you have no choice but to wait for the kitchen to prepare it - this truly and simply is the quickest way to get your 'fix'.”

"Yeah, Sol, but you said that you use the quote as a daily self-empowerment tool?"


So, now, instead of explaining my process to you, I invite you to think.

Take as long as you want: seconds, minutes, hours, days... years.

I have been thinking about this sentence on a philosophical level since chef school.

Since then, I've thought about 'the first bite with the eyes' in: romantic relationships, friendships, professional scenarios, professional presentations and materials, etc. Heck, what do you think branding is all about??


Anyhow, the way I see it, all you have to do now is ponder this tip-of-the-iceberg of this bite of food-for-thought that Sol Philosophy is allllll about.

Now you have the rest of your life to think about it.


...See why I love this metaphor so much??


“Whether we like it or not, our sensory organs are stimulated every moment, and what we see with our eyes is a lot of information at a glance.”

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